Marketing Director – St. Cloud
Full-Time| St. Cloud, MN
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Are you looking for an opportunity to start something new or build your career somewhere rewarding? Then look no further! Central McGowan is now hiring a Head of Marketing individual to join our team in St. Cloud. Central McGowan is a leading, family-owned supplier of gases, supplies, equipment, service and more!
WE INVEST IN YOU!
Our benefits include:
- Competitive Wages
- 401(k) with Employer Match
- Annual Profit sharing
- Work life balance – flexible scheduling options
- Paid Time Off (yes, even on your Birthday!)
- Paid Holidays
- Company Paid Volunteer Opportunities
- Short term disability, term life, and ADD insurance
- Medical, Dental and Vision Insurance
- Health Savings Account
- Employee rewards and recognition events
- Paid Training
- Employee Referral Program
- Endless career growth and opportunities!
Position Overview
PRIMARY RESPONSIBILITIES:
- Works closely with Leadership, defines annual marketing priorities, establishes department annual plan, collaborates and works with other company areas, researches and recommends marketing programs and tools to build relationship marketing and generate new sales.
- Maintain and enhance the organization’s brand through strategic initiatives, ensuring brand consistency across all communications.
- Oversee the creation and execution of marketing campaigns for internal sales team support, corporate marketing, and lead generation across various channels, including digital, print, and events.
- Collaborate with the sales team to create and execute lead-generation programs.
- Manage and optimize the company’s digital presence, including the website and social media platforms.
- Analyze market trends and competitor activities to identify opportunities for growth.
- Develop and manage the marketing budget, ensuring effective allocation of resources.
- Utilize Salesforce CRM to track and report on marketing activities and their impact on sales.
- Lead and mentor other contractors and team members assisting with execution and fulfillment, fostering a collaborative and innovative work environment.
- Coordinate with external vendors and agencies as needed.
- Develops new marketing programs, tools, and printed collateral as defined in our marketing strategy.
- Analyze marketing metrics and KPIs to track campaign performance and effectiveness, and reporting findings to Leadership.
- Manage the marketing budget effectively, allocating resources to different channels and campaigns to maximize ROI.
- Building and maintaining relationships with media outlets, advertising agencies, vendors, and other partners critical to the marketing efforts.
- Keeping up-to-date with industry trends and innovations, and integrating new marketing techniques and technologies as appropriate.
SECONDARY RESPONSIBILITIES:
- Completes special projects and other duties as assigned.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- 7+ years of experience in B2B marketing, focusing on digital marketing and CRM systems.
- Proven track record of developing and executing successful B2B lead generation campaigns.
- Strong understanding of e-commerce and digital marketing trends in B2B and e-commerce.
- Experience with Salesforce CRM and other marketing automation tools like Pardot or HubSpot.
- Excellent leadership, communication, and project management skills.
- Ability to analyze data and use insights to drive marketing decisions to develop ROI and lead scoring metrics.
- Creative thinker with a strategic mindset.
WHO WE ARE AND WHAT WE DO –
Central McGowan is a growing, diversified business. We are a leading supplier of gases, dry ice, and state-of-the-art equipment/technology for the manufacturing, welding, medical, and food and beverage industries in the upper Midwest, and a FANUC-authorized integrator of automation/robotic solutions. Our service area spans most of Minnesota and lowa, and areas of North Dakota, South Dakota and Wisconsin with automation implementations across the U.S. and internationally. We’re family owned with local roots and proud of it.
- Founded in 1965 with the merger of McGowan Welding Supply in Little Falls, MN (est. 1947) and Central Welding Supply, a small supplier of equipment and gases in St. Cloud, MN.
- Since 2011, we’ve grown from a 55-person, 2-location welding supply company to a nearly 140-person, 8-location, diversified business we are today.
- In 2015, expanded to include custom automation and robotics, making us one of the only local distributors who is also an integrator.
- In 2019, acquired Jason’s Beverage Carbonation Company, another successful family-owned CO2 distributor in St. Paul, MN, expanding our distribution area to include customers in Minnesota and parts of North Dakota, South Dakota, Wisconsin and Iowa.
- In 2021, acquired Fessler Carbonic Gas Company in Des Moines, IA, expanding our CO2 footprint to all of Iowa; and Metro Welding Supply in Minneapolis, MN to better serve customers the Minneapolis metro area and most recently Preferred Welder Sales out of Mankato expanding our Southern MN footprint.
It’s been through the hard work and ingenuity of dedicated employees that we’ve grown our services and product offerings to where they are today.
If you are looking for an opportunity for future growth/advancement and to be part of a great team, this could be the opportunity for you!
EEOC Statement
Central McGowan is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.