Welcome to the Central McGowan Website!

 

Effective Date: March 12, 2019

Your privacy is important to us, and we are committed to protecting your privacy and to your experience online being safe, fun, and satisfying. We recognize you may have questions about your privacy and how we use personal information. To answer your questions, we have developed this Privacy Policy to help you understand our practices. This Privacy Policy explains our data practices, defines our users’ privacy options, and describes how your information is collected and used by Central-McGowan, Inc. (“we,” “us,” “our,” or “Central McGowan”).

This Privacy Policy, along with our Terms of Use, govern your use of the Central McGowan website at https://centralmcgowan.com/ (“Site”), any future mobile applications, and any information we may access through social media platforms such as Facebook, Instagram, LinkedIn, YouTube, or Twitter. For the purposes of this Privacy Policy, we will refer to all of these access points as the Central McGowan system (“System”).

By using the System, you agree to the terms of this Privacy Policy and our Terms of Use.

Revisions to the Privacy Policy

We reserve the right to modify this policy from time to time and will mark new versions with a corresponding effective date. We recommend you visit the Site to review any changes in our practices. Your continued use of the System constitutes your agreement to our then-current Privacy Policy.

Information Collected Directly from You

We may collect personal information about you in connection with your use of our System. For example, this information may be voluntarily provided when you sign up for a mailing list, register an account, request a quote, make a customization or product inquiry, fill out or submit a job application, participate in promotions, fill out a “Contact Us” form, make an inquiry about renting or rent equipment, submit information in connection with a purchase, online order, or as part of other online services, post comments, register for an event, write a review, or contact us through our email address or social media pages.

The information we may collect includes, but may not be limited to:

• Name;
• Email address, phone number, mailing address, and other contact information;
• Financial information necessary to process a purchase or other request;
• Business affiliations;
• For job applications, your employment and education history and other related information and qualifications; and
• Other information related to your requests or inquiries.

 Information Collected Automatically

Some of the personal information we collect from you may occur automatically. We use tracking technologies such as cookies, log files, and pixel tags to automatically collect information when users visit our System. Information we collect includes but may not be limited to:

• IP address to measure our website traffic and to help provide a more personalized experience;
• Information regarding your browser and other technical specifications required to use our System;
• Your transaction history relating to the use of our products and services;
• The date and time you access the System and the length of your visit;
• Computer data or files, often called “cookies,” which may be sent by your web browser and stored on an individual computer to allow our server to “recognize” you through the navigation of the Site, and for us to credit your account for various online transactions; and
• Computer data files, often called “web beacons” that are collected from emails or links on third-party sites that allow our server to evaluate the popularity of those links or the information contained in emails or on third-party sites.

For more information, see the “Cookies and Similar Technologies” section below.

Collecting Information from Children Under the Age of 13

Our Site and System are not designed for children, and we do not knowingly collect information from any person under the age of 13.

How Is the Information We Collect Used?

We collect information about you in order to provide you with services and products and also to collect information that is necessary for the System to work properly. We use personal information for a variety of purposes related to our business, including but not limited to:

Providing services and support

Performing the essential functions of the System including responding to inquiries, fulfilling orders and requests, delivering products, connecting users with dealers, [Confirm] processing payments, renting equipment, providing support and troubleshooting, and communicating with users about their use of the System or regarding a user initiated inquiry on the System.

Communicating with users about products or services

Sending or initiating direct marketing programs, such as newsletters or information about new products or services we are offering; conducting customer satisfaction surveys; using content from social media platforms where users discuss our products or use a hashtag related to our products.

Assessing qualifications for employment

Assessing inquiries and qualifications for potential employment opportunities with Central McGowan.

Personalizing user experiences on our System

Tailoring content on the System based on user location, preferences, and other personalization factors.

Analytics and System improvement

Tracking information about your visits to and use of our System to allow us to provide better service; using certain online preferences in the aggregate across all users to evaluate the System and develop additional products and services to offer.

Compliance with legal obligations

Sharing information to comply with the law or a legal proceeding, such as in response to a subpoena or court order.

Other purposes necessary to carry out our obligations under this Privacy Policy or our Terms of Use

Disclosure of Information

We may share information, in the aggregate, regarding your online browsing preferences to evaluate our products or allow the third parties we work with to better serve our users. We will not share personally identifiable information in these instances, other than as described in this Privacy Policy.

We will not share your information with third parties to directly market their products to you. We may provide user information to third-party service providers or vendors for purposes including, but not limited to:

• Initiating direct marketing programs on our behalf;
• Data tracking;
• Maintenance or development of our System;
• Arranging for deliveries;
• Providing customer support;
• Development of online products, services, or customer service, or new product development; and
• Other contracted promotional opportunities provided to our users.

Sharing with Affiliates
We may also share information with any subsidiaries, licensees, suppliers, distributors, affiliates, assigns, successors, or other related entities and their respective owners.

Legal Requirements
We may also share your personal information in connection with law enforcement requests or in response to investigations, subpoenas, court orders, or other legal processes to establish or exercise our legal rights or defend against legal claims, or as otherwise required by law.

Business Transfers

We may also disclose your information to a third party as part of reorganization or a sale of the assets of Central McGowan, or its subsidiaries or divisions.  Any third party to which Central McGowan transfers or sells the System or related assets will have the right to continue to use the personal and other information that you provide to us.

Cookies and Similar Technologies 

We use cookies, pixel tags, and similar technologies to gather information about your use of our System and to customize your experience using the System.

 Cookies

Cookies are small data files that help us keep track of your usage of the System. Many of the cookies we use enable the System to function as you would expect it to. Cookies enable the System to remember things like your login information so you do not have to re-enter it, items in your shopping cart when you navigate away from the page, user preferences, and other personalized settings. Cookies also enable us to track and analyze user behavior in order to improve our System. Most web browsers automatically accept cookies but you can choose to accept or decline certain types of cookies if you prefer. However, declining cookies may impact the functionality of the System and in some cases you may not be able to access the functions of the System. We use the following categories of cookies on the System:

 

• Session cookies - Session cookies are stored on the user’s hard drive temporarily and are deleted when the user ends the browsing session. Session cookies are useful for things like keeping items in a shopping cart while the user continues to browse.

 

• Persistent cookies - Persistent cookies stay on the user’s hard drive until they expire, even after the browser is closed. Persistent cookies are useful for remembering things like login information, so users do not have to enter their password every time they visit the System.

 

• Third-party cookies - Third party cookies are not installed directly by our System, but by third parties such as advertisers. Third party cookies are used to track advertising preferences from site to site, and to gather data about users’ browsing habits in order to improve the user experience.

 

Clear GIFs

Clear GIFs (also called pixel tags or web beacons) are small files embedded in websites that tell us what content a user accesses and how users navigate the System. Clear GIFs enable us to track and analyze user behavior on the System in order to make it more intuitive and user friendly.

Third Party Websites and Links

Our System may contain links to other websites. These websites may have privacy policies different than our Privacy Policy. The System may also contain certain social media icons or widgets. Although you can view the material we have linked to, you may have to create an individual account or register to use these third-party social media sites to use interactive features. Any interaction on social media or other third-party websites is governed not by this privacy policy but by the terms of use and privacy policy of the particular platform.

 Behavioral Advertising

We may also use third-party vendors, such as Google Analytics, to advertise to our users online. These third-party vendors may display Central McGowan product advertisements on other websites based on your internet usage. More specifically, these vendors use first-party cookies (such as the Google Analytic cookie) and third-party cookies (such as the Facebook Connect cookie) together to inform, optimize, and serve ads based on your past visits to the System or another site affiliated with Central McGowan products or services. You can opt-out of Google Analytics for Display Advertising by using Google’s Ads Settings.

How is User Information Protected?

We maintain administrative, physical, and technical safeguards for all user information collected in our System.

Your Options

By providing information to us or using our System, you are consenting to our use of your data as outlined in this Privacy Policy.

While we work hard to use and disclose our users’ personal information only for the purposes identified above, you can choose not to provide personal information or limit the personal information obtained by us as follows:

• You may have your contact information removed from our marketing lists to inform users of new or relevant products, services, and special offers by clicking on the unsubscribe link in any communication received from us, or by emailing us at julieb@centralmcgowan.com;
• You may limit the collection of “cookies” through your browser settings. However, this may disable our ability to provide you with the most relevant products or information regarding the System; and
• You may limit the ability of Google Analytics to track your online activity, as outlined in the “Behavioral Advertising” section.

Your California Privacy Rights

Access and Correction Rights

California Civil Code 1798.83 (known as The Shine A Light Act) permits users that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at jmartyr@centralmcgowan.com.

 Contacting Us

For additional information pertaining to our Privacy Policy, please contact:

Central-McGowan Marketing
123 Roosevelt Road
St. Cloud, MN 56301
(320) 257-4840
martyr@centralmcgowan.com

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